Orthopaedics sector on the cusp of a transformative era driven by technological solutions: Sushant Banerji

 

The orthopaedic sector is on the cusp of a transformative era, driven by advancements in additive manufacturing, digital technology, and artificial intelligence (AI), said Sushant Banerji, founder and CEO of Orthotech.

He stated, "The next decade will be defined by personalized, technology-driven solutions. Additive manufacturing and digital technology, combined with AI, will revolutionize orthopaedics, dentistry, and even pharmaceuticals." Emerging trends include the adoption of 3D printing for pre-operative planning and customized implants, augmented and virtual reality (AR/VR) for surgical precision, and a focus on sustainable implant materials.”

Founded in 1998, Orthotech set out with a vision to provide world-class orthopaedic implants and instruments at affordable prices. Initially focusing on hip replacement products, Orthotech collaborated with the Central Glass and Ceramic Research Institute (CGCRI) to pioneer plasma coating technology, delivering India’s first hydroxyapatite-coated implants. This breakthrough challenged multinational dominance and set a new benchmark in quality and affordability.

Expanding its horizons, Orthotech became the first Indian company in the orthopaedic industry to embrace 3D printing technology. Partnerships with prestigious institutions like IIT Guwahati and IISc Bangalore have allowed the company to continuously innovate and offer tailored solutions for joint implants and beyond.

Orthotech’s path to leadership has not been without challenges. The market’s unorganized players, who often disregard regulatory norms, create pricing disruptions and raise concerns over unsafe practices. Additionally, a preference for imported products persists despite India’s advancements in quality and technology.

"We address these challenges by educating surgeons and demonstrating our compliance with global standards through facility visits. This strategy has helped build trust in Orthotech’s locally made, high-quality solutions," Banerji explained.

Orthotech is poised for significant growth, with plans to expand both domestically and internationally. To penetrate new markets, the company is pursuing certifications such as MDSAP, which will facilitate access to untapped regions.

On the innovation front, Orthotech is a pioneer in 3D printed, patient-specific implants, offering anatomically precise solutions for hips, shoulders, knees, and more. Upcoming launches include ceramic implants and expansions in the joint replacement systems portfolio. The company is also exploring new materials through additive manufacturing and venturing into maxillofacial and onco-orthopaedic solutions.

Orthotech distinguishes itself through continuous innovation and strategic collaborations with leading research institutions. "Our pioneering technologies, such as robotic plasma coating and 3D metal printing, set us apart from competitors," Banerji stated.

By fostering transparency and delivering quality, Orthotech has solidified its reputation as a trusted partner for surgeons and patients alike.

The shift toward patient-specific implants has been a game-changer. Utilizing 3D CT scanning and additive manufacturing, Orthotech designs implants tailored to each patient’s anatomy. This approach not only ensures a precise fit but also reduces surgery time and accelerates recovery. Collaborations with IIT Guwahati and IISc Bangalore have been instrumental in adapting these technologies to meet national and international standards.

By optimizing production processes and leveraging cutting-edge technologies, the company offers advanced implants at reasonable prices. "This balance ensures that patients worldwide can benefit from high-quality orthopaedic care," Banerji emphasized.

Orthotech adheres to stringent quality assurance frameworks, meeting both national and international medical standards. Investments in certifications such as MDSAP and collaborations with premier institutions reinforce the company’s commitment to excellence. Regular audits and ethical manufacturing practices ensure that Orthotech remains a trusted name in the orthopaedic industry.

(Source- Pharmabiz)