Tuesday, January 7, 2025

Fortis Hospitals Mumbai launches unified emergency number (022-4111 4111) for life-saving medical care

 

With a robust ambulatory network supporting the initiative, Fortis ensures that help is always just a call away, providing prompt, reliable, and life-saving medical care across Greater Mumbai.

Fortis Hospitals in Mumbai has introduced a unified 24/7 emergency helpline, making it easier for Mumbaikars to access emergency medical care when every second counts. By simply dialing 022-4111 4111, residents can quickly connect with their nearest Fortis Hospital in Mumbai enabling rapid access to Fortis’ level 1 trauma centers. This streamlined access to expert care aims to reduce treatment delays, ultimately leading to better patient outcomes.

With a robust ambulatory network supporting the initiative, Fortis ensures that help is always just a call away, providing prompt, reliable, and life-saving medical care across Greater Mumbai.

Fortis Hospitals' approach goes beyond providing medical services; it's about building a deep sense of trust among Mumbaikars, ensuring they know exactly where to turn when faced with a medical emergency. In an effort to connect with people of all ages, Fortis has introduced India’s first CGI-based digital ads in the healthcare sector, bringing a fresh and innovative approach to emergency care awareness. These digital ads are designed to capture attention and spark important conversations, making it easier for the public to remember the critical emergency number—022-4111 4111.

The #FirstCallFortis campaign being rolled out across multiple platforms—cinema theatres, shopping malls, bus shelters, hoardings, and digital mediums—throughout Mumbai. Citizens can simply call the helpline (022-4111 4111), and Fortis will ensure that the nearest network hospital within a 5-7Km radius swiftly responds, delivering expert care in critical moments when it matters most. This initiative brings the promise of Fortis’ trusted, timely medical expertise directly to the heart of the city, ensuring that help is always just a call away.

Talking about the launch, Dr. S. Narayani, business head-Fortis Hospitals Maharashtra, said, “Through the #FirstCallFortis campaign, we are showcasing not just our capabilities of being the largest emergency-prepared healthcare network in Greater Mumbai, but also the convenience of reaching out to us with an easy-to-remember number in time of a medical emergency. With an expansive network of four state-of-the-art hospitals across the MMR region, we are prepared to tackle emergencies of all nature, this integrated campaign hopes to get 022-4111 4111 on the speed dial of all Mumbaikars.”

The campaign’s integrated approach, which spans across multiple touchpoints, aims to reach 10lakh+ households by World Health Day on April 7th, 2025. The focus will be on spreading the critical message of emergency preparedness, making sure that every Mumbaikar knows the importance of being prepared and has the right number at hand when every second counts.

Fortis Healthcare Limited – an IHH Healthcare Berhad Company – is a leading integrated healthcare services provider in India. It is one of the largest healthcare organizations in the country with 27 healthcare facilities, 4,300 operational beds and 400 diagnostics centers (including JVs). Fortis is present in India, United Arab Emirates (UAE), Nepal & Sri Lanka. The Company is listed on the BSE Ltd and National Stock Exchange (NSE) of India.

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