With a robust ambulatory network supporting the initiative, Fortis ensures that help is always just a call away, providing prompt, reliable, and life-saving medical care across Greater Mumbai.
Fortis Hospitals in Mumbai has introduced a unified 24/7 emergency helpline, making it easier for Mumbaikars to access emergency medical care when every second counts. By simply dialing 022-4111 4111, residents can quickly connect with their nearest Fortis Hospital in Mumbai enabling rapid access to Fortis’ level 1 trauma centers. This streamlined access to expert care aims to reduce treatment delays, ultimately leading to better patient outcomes.With a robust ambulatory network supporting the
initiative, Fortis ensures that help is always just a call away, providing
prompt, reliable, and life-saving medical care across Greater Mumbai.
Fortis Hospitals' approach goes beyond providing
medical services; it's about building a deep sense of trust among Mumbaikars,
ensuring they know exactly where to turn when faced with a medical emergency.
In an effort to connect with people of all ages, Fortis has introduced India’s
first CGI-based digital ads in the healthcare sector, bringing a fresh and
innovative approach to emergency care awareness. These digital ads are designed
to capture attention and spark important conversations, making it easier for
the public to remember the critical emergency number—022-4111 4111.
The #FirstCallFortis campaign being rolled out across
multiple platforms—cinema theatres, shopping malls, bus shelters, hoardings,
and digital mediums—throughout Mumbai. Citizens can simply call the helpline
(022-4111 4111), and Fortis will ensure that the nearest network hospital
within a 5-7Km radius swiftly responds, delivering expert care in critical
moments when it matters most. This initiative brings the promise of Fortis’
trusted, timely medical expertise directly to the heart of the city, ensuring
that help is always just a call away.
Talking about the launch, Dr. S. Narayani, business
head-Fortis Hospitals Maharashtra, said, “Through the #FirstCallFortis
campaign, we are showcasing not just our capabilities of being the largest
emergency-prepared healthcare network in Greater Mumbai, but also the
convenience of reaching out to us with an easy-to-remember number in time of a
medical emergency. With an expansive network of four state-of-the-art hospitals
across the MMR region, we are prepared to tackle emergencies of all nature,
this integrated campaign hopes to get 022-4111 4111 on the speed dial of all
Mumbaikars.”
The campaign’s integrated approach, which spans across
multiple touchpoints, aims to reach 10lakh+ households by World Health Day on
April 7th, 2025. The focus will be on spreading the critical message of
emergency preparedness, making sure that every Mumbaikar knows the importance
of being prepared and has the right number at hand when every second counts.
Fortis Healthcare Limited – an IHH Healthcare Berhad
Company – is a leading integrated healthcare services provider in India. It is
one of the largest healthcare organizations in the country with 27 healthcare
facilities, 4,300 operational beds and 400 diagnostics centers (including JVs).
Fortis is present in India, United Arab Emirates (UAE), Nepal & Sri Lanka.
The Company is listed on the BSE Ltd and National Stock Exchange (NSE) of
India.
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